While at my internship at Dick's Sporting Goods, I designed for the Men's/Boy's Reebok apparel team. I was given the opportunity to expand the Reebok footprint. Basketball proposed quite a challenge because it all revolves around the shoe or athlete endorsement. This is the reason Nike owns 98% of the Basketball market. However, I choose to focus on the lifestyle that revolves around basketball and that directly translates in the apparel.